SPORTS BUSINESS – INVESTMENTS - SUSTAINABILITY
- Marcus Höfl is active as a founder, investor and expert in the international sports industry.
- He co-founded Cerro Capital, the first growth equity fund in the sports space, and two startups in the fields of NFT (Liquiditeam/Starena) and influencer marketing (tillit/eqolot).
- In his investments, he attaches particular importance to the key issues of innovation and the sustainability of business models.
- Most recently, he has been involved in numerous companies as an investor and shareholder such as Liquiditeam (fan platform based on blockchain technology), ADvantage (international sport-tech fund for technology start-ups), Hype(global, virtual accelerator network in the field of sport innovations ), leAD (world’s leading start-up and accelerator platform in the sports & health-tech sector), Say (leading specialist in the construction of innovative carbon yachts), Gamers Academy (eSports training platform), Break the Love (innovative network in tennis), Kinotek (digital health platform), Tersa (virtual physiotherapy and training platform), Point (platform for health data), etc.
- Marcus Höfl Summit developed and organized the discussion and networking event Mountain Peak Summit – the leading sustainability platform for winter sports.
- Marcus was a co-owner of the German Bundesliga club FC Augsburg from 2016 to 2021 and was also a member of the club’s board of directors.
- He is also the founder (1997) and CEO of MHM Majors GmbH, an agency that offers full-service solutions in international sports marketing such as athlete management, sports consulting and sponsoring, event management, production and distribution of content.
- Marcus Höfl also mediates and develops international sponsorship, consulting and implementation projects for global companies such as Mondelez (sponsorship with DFL since 2021), Lenovo (sponsorship with Ferrari and Ducati 2018 & 2019) or Hermes (sponsorship with DFL 2012 -2017) and leading clubs and associations from the sports sector such as FC Bayern Munich, Borussia Dortmund, Hertha BSC Berlin and the Bundesliga/DFL.
- From 2003 to January 2024, Marcus had exclusively represented Franz Beckenbauer in all commercial matters, as he owned the football icon’s global personality rights.
- Since 2021 he has also represented the NBA player and basketball professional Dennis Schröder as a manager, primarily in marketing and communication issues worldwide.
- In addition, Marcus has been representing several majors for many years, i.e. companies, associations and (sports) stars such as former alpine skier and three-time Olympic champion Maria Höfl-Riesch (since 2009), TV presenter Andrea Kaiser (since 2012), former world class -Biathlete Simon Schempp (since 2010) and the eight-time world rally champion Sébastien Ogier (since 2015).
- Marcus Höfl also managed the multiple Olympic champion in swimming, Franziska van Almsick, the tennis legend Boris Becker, soccer world and European champion Stefan Reuter and the German soccer player of the year 1996, Matthias Sammer.
- In 2013, Marcus Höfl founded CAMP BECKENBAUER, the global platform for top decision-makers in international sports, and represented the forum worldwide as CEO. In addition, Marcus Höfl develops, implements, markets and hosts various other event formats in the national and international sports sector such as Mountain Peak (since 2018), the Arab German Sports Summit (since 2019), BILD100 Sport (since 2017).
- Marcus received the Sport Bild Award 2013 for the “Best Sports Marketing” for the Hermes Fan Tour and the successful premiere of CAMP BECKENBAUER.
- Marcus Höfl was also a member of the Advisory Board of DFL Sports Enterprises from 2009 – the organization responsible for the national and international licensing, sponsorship and sale of Bundesliga media rights.
- From 2003 to 2006, Marcus was closely involved in the strategy, planning and implementation of the 2006 FIFA World Cup in Germany.
- In addition, as Head of Global Soccer since 2006, he has developed Red Bull’s commitment to soccer and was a member of the Board of Governors of Major League Soccer (MLS) in North America.
- As part of several charity events he initiated, he collected over 2 million euros for the Franz Beckenbauer-Foundationand the Laureus Sports for Good Foundation in recent years.
- Marcus has been married to Maria Höfl-Riesch since 2011. He has two sons from previous relationships and lives in Kitzbühel and Gardone Riviera. He was born in Bad Reichenhall in 1973. He grew up in Herzogenaurach and his parents (father Herbert was a successful speed skater and sports manager, e.g. at adidas and Opel) instilled a love of sports in his cradle.
SPORTS BUSINESS – INVESTMENTS - SUSTAINABILITY
Marcus Höfl is active as a founder, investor and expert in the international sports industry.
He co-founded Cerro Capital, the first growth equity fund in the sports space, and two startups in the fields of NFT (Liquiditeam/Starena) and influencer marketing (tillit/eqolot).
In his investments, he attaches particular importance to the key issues of innovation and the sustainability of business models.
Most recently, he has been involved in numerous companies as an investor and shareholder such as Liquiditeam (fan platform based on blockchain technology), ADvantage (international sport-tech fund for technology start-ups), Hype(global, virtual accelerator network in the field of sport innovations ), leAD (world’s leading start-up and accelerator platform in the sports & health-tech sector), Say (leading specialist in the construction of innovative carbon yachts), Gamers Academy (eSports training platform), Break the Love (innovative network in tennis), Kinotek (digital health platform), Tersa (virtual physiotherapy and training platform), Point (platform for health data), etc.
Marcus Höfl Summit developed and organized the discussion and networking event Mountain Peak Summit – the leading sustainability platform for winter sports.
Marcus was a co-owner of the German Bundesliga club FC Augsburg from 2016 to 2021 and was also a member of the club’s board of directors.
He is also the founder (1997) and CEO of MHM Majors GmbH, an agency that offers full-service solutions in international sports marketing such as athlete management, sports consulting and sponsoring, event management, production and distribution of content.
Marcus Höfl also mediates and develops international sponsorship, consulting and implementation projects for global companies such as Mondelez (sponsorship with DFL since 2021), Lenovo (sponsorship with Ferrari and Ducati 2018 & 2019) or Hermes (sponsorship with DFL 2012 -2017) and leading clubs and associations from the sports sector such as FC Bayern Munich, Borussia Dortmund, Hertha BSC Berlin and the Bundesliga/DFL.
From 2003 to January 2024 Marcus had exclusively represented Franz Beckenbauer in all commercial matters, as he owned the football icon’s global personality rights.
Since 2021 he has also represented the NBA player and basketball professional Dennis Schröder as a manager, primarily in marketing and communication issues worldwide.
In addition, Marcus has been representing several majors for many years, i.e. companies, associations and (sports) stars such as former alpine skier and three-time Olympic champion Maria Höfl-Riesch (since 2009), TV presenter Andrea Kaiser (since 2012), former world class -Biathlete Simon Schempp (since 2010) and the eight-time world rally champion Sébastien Ogier (since 2015).
Marcus Höfl also managed the multiple Olympic champion in swimming, Franziska van Almsick, the tennis legend Boris Becker, soccer world and European champion Stefan Reuter and the German soccer player of the year 1996, Matthias Sammer.
In 2013, Marcus Höfl founded CAMP BECKENBAUER, the global platform for top decision-makers in international sports, and represented the forum worldwide as CEO. In addition, Marcus Höfl develops, implements, markets and hosts various other event formats in the national and international sports sector such as Mountain Peak (since 2018), the Arab German Sports Summit (since 2019), BILD100 Sport (since 2017).
Marcus received the Sport Bild Award 2013 for the “Best Sports Marketing” for the Hermes Fan Tour and the successful premiere of CAMP BECKENBAUER.
Marcus Höfl was also a member of the Advisory Board of DFL Sports Enterprises from 2009 – the organization responsible for the national and international licensing, sponsorship and sale of Bundesliga media rights.
From 2003 to 2006, Marcus was closely involved in the strategy, planning and implementation of the 2006 FIFA World Cup in Germany.
In addition, as Head of Global Soccer since 2006, he has developed Red Bull’s commitment to soccer and was a member of the Board of Governors of Major League Soccer (MLS) in North America.
As part of several charity events he initiated, he collected over 2 million euros for the Franz Beckenbauer-Foundationand the Laureus Sports for Good Foundation in recent years.
Marcus has been married to Maria Höfl-Riesch since 2011. He has two sons from previous relationships and lives in Kitzbühel and Gardone Riviera. He was born in Bad Reichenhall in 1973. He grew up in Herzogenaurach and his parents (father Herbert was a successful speed skater and sports manager, e.g. at adidas and Opel) instilled a love of sports in his cradle.
MEIN LEBEN FÜR DEN SPORT
Marcus Höfl ist als Founder, Investor und Consultant auf internationaler Ebene in der Sportbranche bekannt.
Zuletzt beteiligte er sich bei ADvantage (internationaler Sport-Tech Fund für Technologie-Startups), Hype (globales, virtuelles Accelerator-Netzwerk im Bereich Sportinnovationen), leAD (weltweit führende Start Up and Accelerator Plattform im Sport und Health-Tech Bereich) und Say (führender Spezialist im Bau innovativer Carbonyachten).
Marcus war von 2016 bis 2021 Miteigentümer des Fußball-Bundesligisten FC Augsburg und auch im Aufsichtsrat des Vereins aktiv.
Zudem ist er Gründer (1997) und CEO der MHM Majors GmbH, einer Sport- und Entertainmentgruppe, die Full-Service-Lösungen im internationalen Sportmarketing wie Athletenmanagement, Sportberatung und -sponsoring, Eventmanagement, Produktion und Vertrieb von Inhalten anbietet.
Marcus Höfl vermittelt, konzipiert und betreut durch die MHM Gruppe auch internationale Sponsoring-, Beratungs- und Implementierungsprojekte für globale Unternehmen, wie bspw. Mondelez (Sponsorship mit DFL seit 2021), Lenovo (Sponsorship mit Ferrari und Ducati 2018 & 2019) oder Hermes (Sponsorship mit DFL 2012 -2017) und führende Clubs und Verbände aus dem Sportsektor wie etwa FC Bayern München, Borussia Dortmund, Hertha BSC Berlin und die Bundesliga/DFL.
Seit 2003 vertritt Marcus exklusiv Franz Beckenbauer in allen kommerziellen Angelegenheiten, da er die globalen Persönlichkeitsrechte der Fußballikone besitzt.
Darüber hinaus vertritt Marcus seit vielen Jahren mehrere Majors, d.h. Unternehmen, Verbände und (Sport-)Stars wie die ehemalige alpine Skifahrerin und dreifache Olympiasiegerin Maria Höfl-Riesch (seit 2009), die Fernsehmoderatorin Andrea Kaiser (seit 2012), den Weltklasse-Biathleten Simon Schempp (seit 2010) und den aktuellen und sechsmaligen Rallye-Weltmeister Sébastien Ogier (seit 2015).
Marcus Höfl betreute auch die mehrfache Olympiasiegerin im Schwimmen, Franziska van Almsick, die Tennislegende Boris Becker, Fußballwelt- und Europameister Stefan Reuter und den deutschen Fußballspieler des Jahres 1996, Matthias Sammer.
2013 gründete Marcus Höfl CAMP BECKENBAUER, die globale Plattform für Top-Entscheider im internationalen Sport, und vertrat das Forum als CEO weltweit. Darüber hinaus entwickelt, implementiert, vermarktet und hostet Marcus Höfl verschiedene andere Veranstaltungsformate im nationalen und internationalen Sportsektor wie den Mountain Peak (seit 2018), den Arab German Sports Summit (seit 2019), BILD100 Sport (seit 2017) .
Für die Hermes Fan Tour und die erfolgreiche Premiere des Camp Beckenbauer erhielt Marcus den Sport Bild – Award 2013 für die „Beste Sportvermarktung“.
Marcus Höfl war ab 2009 auch Mitglied des Beirats von DFL Sports Enterprises – der Organisation, die für die nationale und internationale Lizenzierung, das Sponsoring und den Verkauf von Medienrechten der Bundesliga verantwortlich ist.
Marcus war von 2003 bis 2006 intensiv in die Strategie, Planung und Umsetzung der FIFA Fußball-Weltmeisterschaft 2006 in Deutschland eingebunden.
Außerdem entwickelte er seit 2006 als „Head of Global Soccer“ Red Bulls Engagement für den Fußball und war hierfür u.a. Mitglied des Board of Governors der Major League Soccer in Nordamerika.
Im Rahmen mehrerer von ihm initiierter Charity-Events sammelte er in den letzten Jahren über 2 Mio. Euro für die Franz-Beckenbauer-Stiftung und die Laureus Sports for Good Foundation ein.
Marcus ist seit 2011 mit Maria Höfl-Riesch verheiratet. Er hat zwei Söhne aus früheren Beziehungen und lebt in Kitzbühel und Gardone Riviera. 1973 wurde er in Bad Reichenhall geboren. Aufgewachsen ist er in Herzogenaurach und hat durch seine Eltern (Vater Herbert war selbst erfolgreicher Eisschnellläufer und Sport-Manager, u.a. bei adidas und Opel) die Sportverbundenheit in die Wiege gelegt bekommen.