STRATEGIC PARTNERSHIP WITH ORLANDO MAGIC
Marcus Höfl, through his agency MHM, represents the NBA team Orlando Magic in Europe. The partnership aims to support the Orlando Magic’s market entry in Germany, focusing on brand development, communication, marketing, as well as partnerships and fan engagement.
The initial focus is on the German market – one of the most dynamic basketball markets in Europe.
With Franz and Moritz Wagner and Tristan da Silva currently on the Orlando Magic roster, there are three German national players – a strong foundation for authentic storytelling and emotional fan connection.
Orlando Magic
In July 2025, the NBA announced: Basketball history will be made in 2026!
For the first time, a regular NBA season game will take place in Germany – and the Orlando Magic will be right at the center.
On January 15, 2026, the Orlando Magic will face the Memphis Grizzlies in Berlin.
On January 18, 2026, the same matchup will take place in London.
OUR SERVICES
2. STRATEGY CONSULTING & MARKET POSITIONING
We develop tailored strategies to establish the Orlando Magic as “Germany’s Team” in the long term. Our work focuses on target audience analysis, market potential, and cultural relevance.
4. EVENT CONCEPTS & FAN ENGAGEMENT
We create real touchpoints with the brand: from watch parties and meet & greets to basketball showcases – our events excite new audiences and strengthen fan loyalty.
The first official Orlando Magic Watch Party took place on December 29, 2024, at the Kyah Club in Munich – featuring NBA legend Rashard Lewis and live coverage on Pro7 MAXX.
The event was honored with the NBA Team International Strategy Award.
5. SUMMER TOUR 2025: BASKETBALL UP CLOSE
In July 2025, the Orlando Magic toured Germany:
Stops included Berlin, Bonn, and Munich – featuring fan meetups, Hoops Fest, youth camps, and business events.
Joining the tour were former Magic player Ryan Anderson, STUFF the Magic Mascot, and numerous club representatives.
6. DIGITAL FAN ENGAGEMENT & COMMUNITY BUILDING
Using data-driven strategies and innovative formats, we build a vibrant fan community in Germany – interactive, sustainable, and approachable. The goal is to actively create a cultural bridge between the NBA and the German sports landscape.
ACHIEVING MORE TOGETHER!
Interested in collaborating? We welcome exciting ideas, innovative projects, and strong partnerships. Get in touch with us, and let’s explore together how we can create synergies and deliver value for both sides.