With the reigning Super Bowl champions, the Seattle Seahawks, Marcus Höfl is expanding his international involvement in the U.S. sports business by partnering with one of the most prestigious brands in the National Football League (NFL).
As the official representative of the Seattle Seahawks in Germany, Austria, and Switzerland, Marcus Höfl and his team are responsible for the franchise’s strategic development across the DACH region. Their focus is on sustainably strengthening the brand’s presence, developing innovative fan and community programs, and initiating and implementing long-term commercial partnerships.
Drawing on his many years of experience in the international sports and entertainment business, as well as his unique network across Europe and the United States, Marcus Höfl creates a strong connection between one of the world’s most powerful sports leagues and the rapidly growing NFL market in German-speaking Europe.
THE VINCE LOMBARDI TROPHY AT THE OMR FESTIVAL
The partnership launched with a major international statement: Together with the Seattle Seahawks, Marcus Höfl brought the legendary Vince Lombardi Trophy to the OMR Festival in Hamburg for the first time in early May 2026, creating one of the event’s standout sporting highlights.
The appearance was complemented by an exclusive competition featuring two tickets to the 2026 NFL Munich Game and a signed Seattle Seahawks jersey—delivering unique experiences for the continuously growing NFL community across the German-speaking market.
seattle seahawks
In addition to strategic brand development and international collaborations, the partnership will focus on a wide range of future projects, events, and activations for fans, media partners, and businesses across Germany, Austria, and Switzerland.
“As we continue to invest in our ‘12s Everywhere’ fan engagement program, we look forward to working with Marcus Höfl, one of Europe’s most renowned sports managers, to further strengthen and expand our relationships across the region.”
David Young, COO of Seattle Seahawks
“We want to leverage our experience and network to the fullest in order to establish the Seattle Seahawks as the most attractive NFL brand in Germany, Austria, and Switzerland.”
Marcus Höfl, Representative of the Seattle Seahawks
TOGETHER, WE ACHIEVE MORE!
Interested in working with us? We welcome exciting ideas, innovative projects, and strong partnerships. Get in touch and let’s explore how we can create synergies and deliver meaningful value for both sides.