Founder - Investor - Strategic Advisor - Sportbusiness Expert
Marcus Höfl is an internationally active entrepreneur, investor and strategic advisor in the global sports and entertainment industry.
Combining a deep understanding of European cultural heritage and sports business with a passion for tech and innovation – particularly in the field of transatlantic sports – he shapes the future of sports.
TRANSATLANTIC SPORTS & BASKETBALL EXPERTISE
– Since 2021, Marcus Höfl advises NBA player and captain of the German national basketball team Dennis Schröder, in terms of international marketing, communication and brand partnerships.
– European Commercial Representative of Orlando Magic: Representative and advisor of the overall market entry strategy and presence of the NBA team Orlando Magic in Germany by steering and overseeing all commercial, marketing, media and partnership activities to become Germany’s number one NBA Team.
* Comprehensive consulting and advising on the overall strategy, conceptualization, planning and implementation of commercial projects and events, including Summer Tours, Global Games in Berlin and London.
* Leading of partnership acquisition and marketing activities, steering and coordination of partners, stakeholders and service providers.
* Advising on strategic brand positioning and management as well as on (social) media and PR strategy.
Investor and mentor of several international sport start ups, funds and accelerator programs:
Eg. ADvantage (international sport-tech fund for technology start-ups), Hype (global, virtual accelerator network in the field of sport innovations), LEAD (world’s leading start-up and accelerator platform in the sports & health-tech sector), Break the Love (innovative network in tennis), Kinotek (digital health platform), Tersa (virtual physiotherapy and training platform), Point (platform for health data), etc.
– As former Head of Global Soccer at Red Bull, he was responsible for the development of Red Bull’s strategy and international expansion into soccer and was a member of the Board of Governors of Major League Soccer (MLS) in North America.
GLOBAL SPORTS PARTNERSHIPS & CULTURAL PLATFORMS
– From 2003 to 2024, exclusive commercial representative of Franz Beckenbauer and responsible manager of one of the world’s most famous sports personalities.
– From 2003 to 2006 significant involvement in the strategy, planning and implementation of the 2006 FIFA World Cup in Germany.
– Enabler of landmark sponsorships connection European heritage brands with global audiences (Hermes-German Bundesliga, Lenovo-Ferrari & Ducati, Mondelez-DFL Sport Enterprise).
– Co-owner and member of the board of directors of the German Bundesliga club FC Augsburg from 2016 to 2021.
– Founder of Camp Beckenbauer, the long-standing international leadership forum for global decision-makers in sports.
– Initiator and organizer of the Mountain Peak Summit, for years Europe’s leading platform for sustainability and winter sports as part of the Hahnenkamm races in Kitzbühel.
STRATEGIC CONSULTING & ADVISORY ROLES
– Strategic consultant to the Ministry of Sports of Saudi Arabia and the Public Investment Fund (PIF) on international sports development.
– Member of the Presidium of Ghorfa – Arab-German Chamber of Commerce and Industry, where he initiated and chaired the Arab-German Sports Summit, fostering cultural and economic collaboration through sport.
– Former Advisory Board Member of DFL Sports Enterprises, overseeing Bundesliga’s international licensing and sponsorship strategy.
ENTREPRENEURSHIP & SOCIAL IMPACT THROUGH SPORT
– Founder and CEO of MHM Majors GmbH, an international agency for athlete management, sports consulting and brand partnerships.
– Co-founder of Cerro Capital, the first growth equity fund focused on the global sports ecosystem.
– He raised more than €2 million for charitable foundations such as the Franz Beckenbauer Foundation or Laureus Sport for Good.
PERSONAL BACKGROUND
Born in Bad Reichenhall, raised in Herzogenaurach in a family deeply rooted in European sports culture (his father, Herbert Höfl, was a successful speed skater and sports manager, e.g. at Adidas and Opel).
He lives in Kitzbühel and New York City, combining alpine heritage with global perspective.
Founder - Investor - Strategic Advisor - Sportbusiness Expert
Marcus Höfl is an internationally active entrepreneur, investor and strategic advisor in the global sports and entertainment industry.
Combining a deep understanding of European cultural heritage and sports business with a passion for tech and innovation – particularly in the field of transatlantic sports – he shapes the future of sports.
TRANSATLANTIC SPORTS & BASKETBALL EXPERTISE
Since 2021, personal manager of NBA player and captain of the German national basketball team Dennis Schröder, responsible for international marketing, communication and brand partnerships.
European Commercial Representative of Orlando Magic: Representative and advisor of the overall market entry strategy and presence of the NBA team Orlando Magic in Germany by steering and overseeing all commercial, marketing, media and partnership activities to become Germany’s number one NBA Team.
– Comprehensive consulting and advising on the overall strategy, conceptualization, planning and implementation of commercial projects and events, including Summer Tours, Global Games in Berlin and London.
– Leading of partnership acquisition and marketing activities, steering and coordination of partners, stakeholders and service providers.
– Advising on strategic brand positioning and management as well as on (social) media and PR strategy.
Investor and mentor of several international sport start ups, funds and accelerator programs:
Eg. ADvantage (international sport-tech fund for technology start-ups), Hype (global, virtual accelerator network in the field of sport innovations), LEAD (world’s leading start-up and accelerator platform in the sports & health-tech sector), Break the Love (innovative network in tennis), Kinotek (digital health platform), Tersa (virtual physiotherapy and training platform), Point (platform for health data), etc.
As former Head of Global Soccer at Red Bull, he was responsible for the development of Red Bull’s strategy and international expansion into soccer and was a member of the Board of Governors of Major League Soccer (MLS) in North America.
GLOBAL SPORTS PARTNERSHIPS & CULTURAL PLATFORMS
From 2003 to 2024, exklusive commercial representative of Franz Beckenbauer, stewarding on of Europe’s most iconic sports brands.
From 2003 to 2006, Marcus was closely involved in the strategy, planning and implementation of the 2006 FIFA World Cup in Germany.
Enabler of landmark sponsorships connectin European heritage brands with global audiences (Hermes-German Bundesliga, Lenovo-Ferrari & Ducati, Mondelez-DFL Sport Enterprise).
Co-owner and member of the board of directors of the German Bundesliga club FC Augsburg from 2016 to 2021.
Founder of Camp Beckenbauer, the international leadership forum for sports decision-makers, now a symbol of European sports diplomacy and cultural exchange.
Organizer of the Mountain Peak Summit, Europe’s leading sustainability and winter sports platform, uniting cultural identity and environmental responsibility.
STRATEGIC CONSULTING & ADVISORY ROLES
Strategic consultant to the Ministry of Sports of Saudi Arabia and the Public Investment Fund (PIF) on international sports development.
Member of the Presidium of Ghorfa – Arab-German Chamber of Commerce and Industry, where he initiated and chaired the Arab-German Sports Summit, fostering cultural and economic collaboration through sport.
Former Advisory Board Member of DFL Sports Enterprises, overseeing Bundesliga’s international licensing and sponsorship strategy.
ENTREPRENEURSHIP & SOCIAL IMPACT THROUGH SPORT
Founder and CEO of MHM Majors GmbH, an international agency for athlete management, sports consulting and brand partnerships.
Co-founder of Cerro Capital, the first growth equity fund focused on the global sports ecosystem.
He raised more than €2 million for charitable foundations such as the Franz Beckenbauer Foundation or Laureus Sport for Good.
PERSONAL BACKGROUND
Born in Bad Reichenhall, raised in Herzogenaurach in a family deeply rooted in European sports culture (his father, Herbert Höfl, was a successful speed skater and sports manager, e.g. at Adidas and Opel). He lives in Kitzbühel and New York City, combining alpine heritage with global perspective.