{"id":5506,"date":"2019-07-26T03:17:47","date_gmt":"2019-07-26T01:17:47","guid":{"rendered":"https:\/\/www.marcushoefl.com\/?page_id=5506"},"modified":"2026-03-02T11:51:26","modified_gmt":"2026-03-02T10:51:26","slug":"vita","status":"publish","type":"page","link":"https:\/\/www.marcushoefl.com\/en\/vita\/","title":{"rendered":"Vita"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5506\" class=\"elementor elementor-5506 elementor-558\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-58384ba1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58384ba1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-655655e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"655655e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eeb671\" data-id=\"9eeb671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a7f9b elementor-widget elementor-widget-slider_revolution\" data-id=\"30a7f9b\" data-element_type=\"widget\" data-widget_type=\"slider_revolution.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t<div class=\"wp-block-themepunch-revslider\">\n\t\t\t<!-- START Vita 2 REVOLUTION SLIDER 6.4.2 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_6_1_wrapper\" data-source=\"gallery\" style=\"background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_6_1\" style=\"\" data-version=\"6.4.2\">\n\t\t\t\t\t<rs-slides>\n\t\t\t\t\t\t<rs-slide data-key=\"rs-7\" data-title=\"Slide\" data-in=\"o:0;y:(-100%);col:5;\" data-out=\"a:false;\" data-alttrans=\"parallaxtoright,boxfade\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" src=\"\/\/www.marcushoefl.com\/wp-content\/uploads\/2019\/07\/Header_Vita_NEU.png\" title=\"Header_Vita_NEU\" width=\"2500\" height=\"1000\" data-panzoom=\"d:10000;ss:100;se:110;\" class=\"rev-slidebg\" data-no-retina>\n<!---->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_6_1',rl:[1240,1024,778,480],el:[880,880,800,720],gw:[1350,1025,779,480],gh:[880,880,800,720],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});\n\t\t\t\t\tvar\trevapi6,\n\t\t\t\t\t\ttpj;\n\t\t\t\t\tfunction revinit_revslider61() {\n\t\t\t\t\tjQuery(function() {\n\t\t\t\t\t\ttpj = jQuery;\n\t\t\t\t\t\trevapi6 = tpj(\"#rev_slider_6_1\");\n\t\t\t\t\t\tif(revapi6==undefined || revapi6.revolution == undefined){\n\t\t\t\t\t\t\trevslider_showDoubleJqueryError(\"rev_slider_6_1\");\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\trevapi6.revolution({\n\t\t\t\t\t\t\t\tsliderLayout:\"fullwidth\",\n\t\t\t\t\t\t\t\tvisibilityLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tgridwidth:\"1350,1025,779,480\",\n\t\t\t\t\t\t\t\tgridheight:\"880,880,800,720\",\n\t\t\t\t\t\t\t\tspinner:\"spinner0\",\n\t\t\t\t\t\t\t\tperspective:600,\n\t\t\t\t\t\t\t\tperspectiveType:\"local\",\n\t\t\t\t\t\t\t\teditorheight:\"880,880,800,720\",\n\t\t\t\t\t\t\t\tresponsiveLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tajaxUrl:\"https:\/\/www.marcushoefl.com\/wp-admin\/admin-ajax.php\",\n\t\t\t\t\t\t\t\tajaxNonce:\"93d94909ca\",\n\t\t\t\t\t\t\t\tprogressBar:{disableProgressBar:true},\n\t\t\t\t\t\t\t\tnavigation: {\n\t\t\t\t\t\t\t\t\tonHoverStop:false\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\tfallbacks: {\n\t\t\t\t\t\t\t\t\tallowHTML5AutoPlayOnAndroid:true\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\n\t\t\t\t\t});\n\t\t\t\t\t} \/\/ End of RevInitScript\n\t\t\t\tvar once_revslider61 = false;\n\t\t\t\tif (document.readyState === \"loading\") {document.addEventListener('readystatechange',function() { if((document.readyState === \"interactive\" || document.readyState === \"complete\") && !once_revslider61 ) { once_revslider61 = true; revinit_revslider61();}});} else {once_revslider61 = true; revinit_revslider61();}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-609fc0d elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"609fc0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd8b8e8\" data-id=\"cd8b8e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8949d64 elementor-align-center elementor-widget elementor-widget-heading\" data-id=\"8949d64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Founder - Investor - Strategic Advisor - Sportbusiness Expert<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b80287d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b80287d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-204de1d\" data-id=\"204de1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cb7a0c elementor-widget elementor-widget-text-editor\" data-id=\"5cb7a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p>Marcus H\u00f6fl\u00a0is an <strong>internationally active\u00a0entrepreneur, investor\u00a0and\u00a0strategic advisor\u00a0in the\u00a0global sports\u00a0and\u00a0entertainment industry.<\/strong><br \/>Combining a deep understanding of European cultural heritage and sports business with a passion for tech and innovation &#8211; particularly in the field of transatlantic sports &#8211; he shapes the future of sports.<\/p><h4>TRANSATLANTIC SPORTS &amp; BASKETBALL EXPERTISE<\/h4><p><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">&#8211;\u00a0<\/span><strong><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">European Commercial Representative of Orlando Magic:<\/span><\/strong><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">\u00a0Representative and advisor of the overall market entry strategy and presence of the\u00a0<\/span><strong><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">NBA team Orlando Magic in Germany<\/span><\/strong><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">\u00a0by steering and overseeing all commercial, marketing, media and partnership activities to become Germany&#8217;s number one NBA Team.<\/span><\/p><p>* Comprehensive consulting and advising on the overall strategy, conceptualization, planning and implementation of commercial projects and events, including Summer Tours, Global Games in Berlin and London.<br \/>* Leading of partnership acquisition and marketing activities, steering and coordination of partners, stakeholders and service providers.<br \/>* Advising on strategic brand positioning and management as well as on (social) media and PR strategy.<\/p><p>&#8211; Since 2021, Marcus H\u00f6fl advises<strong>\u00a0NBA player<\/strong>\u00a0and captain of the German national basketball team\u00a0<strong>Dennis Schr\u00f6der<\/strong>, in terms of international marketing, communication and brand partnerships.<\/p><p>&#8211; <strong>Investor and mentor of several international sport start ups, funds and accelerator programs:<\/strong><br \/>Eg.\u00a0<strong>ADvantage<\/strong>\u00a0(international sport-tech fund for technology start-ups),\u00a0<strong>Hype<\/strong>\u00a0(global, virtual accelerator network in the field of sport innovations),\u00a0<strong>LEAD<\/strong>\u00a0(world&#8217;s leading start-up and accelerator platform in the sports &amp; health-tech sector),\u00a0<strong>Break the Love<\/strong>\u00a0(innovative network in tennis),\u00a0<strong>Kinotek<\/strong>\u00a0(digital health platform),\u00a0<strong>Tersa<\/strong>\u00a0(virtual physiotherapy and training platform),\u00a0<strong>Point<\/strong>\u00a0(platform for health data), etc.<\/p><p>&#8211; As former\u00a0<strong>Head of Global Soccer at Red Bull<\/strong>, he was responsible for the development of Red Bull&#8217;s strategy and international expansion into soccer and was a member of the\u00a0<strong>Board of Governors of Major League Soccer (MLS)<\/strong>\u00a0in North America.<\/p><h4>GLOBAL SPORTS PARTNERSHIPS &amp; CULTURAL PLATFORMS<\/h4><p>&#8211; From 2003 to 2024, exclusive commercial representative of\u00a0<strong>Franz Beckenbauer<\/strong>and responsible manager of one of the world&#8217;s most famous sports personalities.<\/p><p>&#8211; From 2003 to 2006 significant involvement in the strategy, planning and implementation of the\u00a0<strong>2006 FIFA World Cup<\/strong>\u00a0in Germany.<\/p><p>&#8211; Enabler of landmark sponsorships connection European heritage brands with global audiences (<strong>Hermes-German Bundesliga, Lenovo-Ferrari &amp; Ducati, Mondelez-DFL Sport Enterprise<\/strong>).<\/p><p>&#8211; Co-owner and member of the board of directors of the German Bundesliga club\u00a0<strong>FC Augsburg<\/strong>\u00a0from 2016 to 2021.<\/p><p>&#8211; Founder of\u00a0<strong>Camp Beckenbauer<\/strong>, the long-standing international leadership forum for global decision-makers in sports.<\/p><p>&#8211; Initiator and organizer of the\u00a0<strong>Mountain Peak Summit<\/strong>, for years Europe&#8217;s leading platform for sustainability and winter sports as part of the Hahnenkamm races in Kitzb\u00fchel.<\/p><h4>STRATEGIC CONSULTING &amp; ADVISORY ROLES<\/h4><p>&#8211; Support of overarching sports projects in <strong>Saudi Arabia<\/strong> in the field of international sports development.<\/p><p>&#8211; Member of the\u00a0<strong>Presidium of Ghorfa &#8211; Arab-German Chamber of Commerce and Industry<\/strong>, where he initiated and chaired the\u00a0<strong>Arab-German Sports Summit<\/strong>, fostering cultural and economic collaboration through sport.<\/p><p>&#8211; Former\u00a0Advisory Board Member of <strong>DFL Sports Enterprises<\/strong>, overseeing Bundesliga&#8217;s international licensing and sponsorship strategy.<\/p><h4>ENTREPRENEURSHIP &amp; SOCIAL IMPACT THROUGH SPORT<\/h4><p>&#8211; Founder and CEO of\u00a0<strong>MHM Majors GmbH<\/strong>, an international agency for athlete management, sports consulting and brand partnerships.<\/p><p>&#8211; Co-founder of\u00a0<strong>Cerro Capital<\/strong>, the first growth equity fund focused on the global sports ecosystem.<\/p><p>&#8211; He raised <strong>more than \u20ac2 million <\/strong>for charitable foundations such as the\u00a0<strong>Franz Beckenbauer Foundation<\/strong>\u00a0or\u00a0<strong>Laureus Sport for Good<\/strong>.<\/p><h4>PERSONAL BACKGROUND<\/h4><p>Born in\u00a0<strong>Bad Reichenhall<\/strong>, raised in\u00a0<strong>Herzogenaurach<\/strong> in a family deeply rooted in European sports culture (his father, Herbert H\u00f6fl, was a successful speed skater and sports manager, e.g. at Adidas and Opel).<br \/>He lives in\u00a0<strong>Kitzb\u00fchel<\/strong>\u00a0and\u00a0<strong>New York City<\/strong>, combining alpine heritage with global perspective.<\/p><\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-016a356 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016a356\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5df7a9\" data-id=\"b5df7a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02ee17e elementor-align-center elementor-widget elementor-widget-heading\" data-id=\"02ee17e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Founder - Investor - Strategic Advisor - Sportbusiness Expert<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-469187c elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"469187c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04d0930\" data-id=\"04d0930\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee18628 vita elementor-widget elementor-widget-text-editor\" data-id=\"ee18628\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p style=\"text-align: start;\"><strong><span style=\"color: #1e4166;\">Marcus H\u00f6fl<\/span><\/strong>\u00a0is an internationally active\u00a0<strong><span style=\"color: #1e4166;\">entrepreneur, investor<\/span><\/strong>\u00a0and\u00a0<strong><span style=\"color: #1e4166;\">strategic advisor<\/span><\/strong>\u00a0in the\u00a0<strong><span style=\"color: #1e4166;\">global sports<\/span>\u00a0<\/strong>and<strong>\u00a0<span style=\"color: #1e4166;\">entertainment industry<\/span><\/strong>.<br \/>Combining a deep understanding of European cultural heritage and sports business with a passion for tech and innovation &#8211; particularly in the field of transatlantic sports &#8211; he shapes the future of sports.<\/p><p style=\"text-align: start;\"><strong><span style=\"color: #1e4166;\"><u>TRANSATLANTIC SPORTS &amp; BASKETBALL EXPERTISE<\/u><\/span><\/strong><\/p><p style=\"text-align: start;\">Since 2021, personal manager of\u00a0<strong><span style=\"color: #1e4166;\">NBA player<\/span><\/strong>\u00a0and captain of the German national basketball team\u00a0<strong><span style=\"color: #1e4166;\">Dennis Schr\u00f6der<\/span><\/strong>, responsible for international marketing, communication and brand partnerships.<\/p><p style=\"text-align: start;\"><strong><span style=\"color: #1e4166;\">European Commercial Representative of Orlando Magic:<\/span><\/strong>\u00a0Representative and advisor of the overall market entry strategy and presence of the\u00a0<strong><span style=\"color: #1e4166;\">NBA team Orlando Magic in Germany<\/span><\/strong>\u00a0by steering and overseeing all commercial, marketing, media and partnership activities to become Germany&#8217;s number one NBA Team.<br \/><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">&#8211; Comprehensive consulting and advising on the overall strategy, conceptualization, planning and implementation of commercial projects and events, including Summer Tours, Global Games in Berlin and London.<br \/><\/span><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">&#8211; Leading of partnership acquisition and marketing activities, steering and coordination of partners, stakeholders and service providers.<br \/><\/span><span style=\"font-family: Kanit, -apple-system, BlinkMacSystemFont,;\">&#8211; Advising on strategic brand positioning and management as well as on (social) media and PR strategy.<\/span><\/p><p style=\"text-align: start;\"><strong><span style=\"color: #1e4166;\">Investor and mentor of several international sport start ups, funds and accelerator programs:<\/span><\/strong><br \/>Eg.\u00a0<strong><span style=\"color: #1e4166;\">ADvantage<\/span><\/strong>\u00a0(international sport-tech fund for technology start-ups),\u00a0<strong><span style=\"color: #1e4166;\">Hype<\/span><\/strong>\u00a0(global, virtual accelerator network in the field of sport innovations),\u00a0<strong><span style=\"color: #1e4166;\">LEAD<\/span><\/strong>\u00a0(world&#8217;s leading start-up and accelerator platform in the sports &amp; health-tech sector),\u00a0<strong><span style=\"color: #1e4166;\">Break the Love<\/span><\/strong>\u00a0(innovative network in tennis),\u00a0<strong><span style=\"color: #1e4166;\">Kinotek<\/span><\/strong>\u00a0(digital health platform),\u00a0<strong><span style=\"color: #1e4166;\">Tersa<\/span><\/strong>\u00a0(virtual physiotherapy and training platform),\u00a0<strong><span style=\"color: #1e4166;\">Point<\/span><\/strong>\u00a0(platform for health data), etc.<\/p><p style=\"text-align: start;\">As former\u00a0<strong><span style=\"color: #1e4166;\">Head of Global Soccer at Red Bull<\/span><\/strong>, he was responsible for the development of Red Bull&#8217;s strategy and international expansion into soccer and was a member of the\u00a0<strong><span style=\"color: #1e4166;\">Board of Governors of Major League Soccer (MLS)<\/span><\/strong>\u00a0in North America.<\/p><p style=\"text-align: start;\"><span style=\"color: #1e4166;\"><br \/><strong><u>GLOBAL SPORTS PARTNERSHIPS &amp; CULTURAL PLATFORMS<\/u><\/strong><\/span><\/p><p style=\"text-align: start;\">From 2003 to 2024, exklusive commercial representative of\u00a0<strong><span style=\"color: #1e4166;\">Franz Beckenbauer<\/span><\/strong>, stewarding on of Europe&#8217;s most iconic sports brands.<br \/>From 2003 to 2006, Marcus was closely involved in the strategy, planning and implementation of the\u00a0<strong><span style=\"color: #1e4166;\">2006 FIFA World Cup<\/span><\/strong>\u00a0in Germany.<\/p><p style=\"text-align: start;\">Enabler of landmark sponsorships connectin European heritage brands with global audiences <strong>(<span style=\"color: #1e4166;\">Hermes-German Bundesliga, Lenovo-Ferrari &amp; Ducati, Mondelez-DFL Sport Enterprise)<\/span><\/strong>.<\/p><p style=\"text-align: start;\">Co-owner and member of the board of directors of the German Bundesliga club\u00a0<strong><span style=\"color: #1e4166;\">FC Augsburg<\/span><\/strong>\u00a0from 2016 to 2021.<\/p><p style=\"text-align: start;\">Founder of\u00a0<strong><span style=\"color: #1e4166;\">Camp Beckenbauer<\/span><\/strong>, the international leadership forum for sports decision-makers, now a symbol of European sports diplomacy and cultural exchange.<\/p><p style=\"text-align: start;\">Organizer of the\u00a0<strong><span style=\"color: #1e4166;\">Mountain Peak Summit<\/span><\/strong>, Europe&#8217;s leading sustainability and winter sports platform, uniting cultural identity and environmental responsibility.<\/p><p style=\"text-align: start;\"><span style=\"color: #1e4166;\"><br \/><strong><u>STRATEGIC CONSULTING &amp; ADVISORY ROLES<\/u><\/strong><\/span><\/p><p style=\"text-align: start;\">Strategic consultant to the\u00a0<strong><span style=\"color: #1e4166;\">Ministry of Sports of Saudi Arabia<\/span>\u00a0<\/strong>and the\u00a0<strong><span style=\"color: #1e4166;\">Public Investment Fund (PIF)<\/span><\/strong>\u00a0on international sports development.<br \/>Member of the\u00a0<strong><span style=\"color: #1e4166;\">Presidium of Ghorfa &#8211; Arab-German Chamber of Commerce and Industry<\/span><\/strong>, where he initiated and chaired the\u00a0<strong><span style=\"color: #1e4166;\">Arab-German Sports Summit<\/span><\/strong>, fostering cultural and economic collaboration through sport.<br \/>Former\u00a0<strong><span style=\"color: #1e4166;\">Advisory Board Member of DFL Sports Enterprises<\/span><\/strong>, overseeing Bundesliga&#8217;s international licensing and sponsorship strategy.<\/p><p style=\"text-align: start;\"><span style=\"text-decoration: underline;\"><strong><span style=\"color: #1e4166; text-decoration: underline;\">ENTREPRENEURSHIP &amp; SOCIAL IMPACT THROUGH SPORT<\/span><\/strong><\/span><\/p><p>Founder and CEO of\u00a0<strong><span style=\"color: #1e4166;\">MHM Majors GmbH<\/span><\/strong>, an international agency for athlete management, sports consulting and brand partnerships.<br \/><br \/>Co-founder of\u00a0<strong><span style=\"color: #1e4166;\">Cerro Capital<\/span><\/strong>, the first growth equity fund focused on the global sports ecosystem.<br \/><br \/>He raised more than \u20ac2 million for charitable foundations such as the\u00a0<strong><span style=\"color: #1e4166;\">Franz Beckenbauer Foundation<\/span><\/strong>\u00a0or\u00a0<strong><span style=\"color: #1e4166;\">Laureus Sport for Good<\/span><\/strong>.<\/p><p style=\"text-align: start;\"><span style=\"color: #1e4166;\"><br \/><strong><u>PERSONAL BACKGROUND<\/u><\/strong><\/span><\/p><p style=\"text-align: start;\">Born in\u00a0<strong><span style=\"color: #1e4166;\">Bad Reichenhall<\/span><\/strong>, raised in\u00a0<strong><span style=\"color: #1e4166;\">Herzogenaurach<\/span><\/strong>\u00a0in a family deeply rooted in European sports culture (his father, Herbert H\u00f6fl, was a successful speed skater and sports manager, e.g. at Adidas and Opel). He lives in\u00a0<strong><span style=\"color: #1e4166;\">Kitzb\u00fchel<\/span><\/strong>\u00a0and\u00a0<strong><span style=\"color: #1e4166;\">New York City<\/span><\/strong>, combining alpine heritage with global perspective.<\/p><\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-78612412 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78612412\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-341e513f whitetext\" data-id=\"341e513f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44cc200d elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"44cc200d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;opal-move-up&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0d1397 animated-fast pinktext elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5e0d1397\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;opal-move-up&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p><a href=\"tel:+4305356722260\">+43 (0)5356 72226 0<\/a><\/p><\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6f27c8 animated-fast linkunderline elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4b6f27c8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;opal-move-up&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"elementor-text-editor elementor-clearfix\"><p><a href=\"mailto:office@marcushoefl.com\">office@marcushoefl.com<\/a><\/p><\/div>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Founder &#8211; Investor &#8211; Strategic Advisor &#8211; Sportbusiness Expert Marcus H\u00f6fl\u00a0is an internationally active\u00a0entrepreneur, investor\u00a0and\u00a0strategic advisor\u00a0in the\u00a0global sports\u00a0and\u00a0entertainment industry.Combining a deep understanding of European cultural heritage and sports business with a passion for tech and innovation &#8211; particularly in the field of transatlantic sports &#8211; he shapes the future of sports. TRANSATLANTIC SPORTS &amp; BASKETBALL &hellip; <span class=\"more-link-wrap\"><a href=\"https:\/\/www.marcushoefl.com\/en\/vita\/\" class=\"more-link\">Read More <span class=\"screen-reader-text\"> &#8220;Vita&#8221;<\/span><\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vita - Marcus H\u00f6fl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marcushoefl.com\/en\/vita\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vita - Marcus H\u00f6fl\" \/>\n<meta property=\"og:description\" content=\"Founder &#8211; Investor &#8211; Strategic Advisor &#8211; Sportbusiness Expert Marcus H\u00f6fl\u00a0is an internationally active\u00a0entrepreneur, investor\u00a0and\u00a0strategic advisor\u00a0in the\u00a0global sports\u00a0and\u00a0entertainment industry.Combining a deep understanding of European cultural heritage and sports business with a passion for tech and innovation &#8211; particularly in the field of transatlantic sports &#8211; he shapes the future of sports. 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